Meet Our Team

Meet the dedicated team at Catawba Valley Neurofeedback and Counseling, PLLC. Led by our founder and director, Shay Clark, a skilled neurofeedback therapist, we’re passionate about providing exceptional care through innovative techniques and compassionate counseling.

Shay Clark, Founder and Clinical Director

Meet Shay Clark, LCMHC, BCIA-Certified

Shay Clark is the founder and Clinical Director of Catawba Valley Neurofeedback and Counseling, PLLC (CVNF), where science meets compassion to help people finally feel like themselves again.

As a Licensed Clinical Mental Health Counselor and BCIA-certified neurofeedback provider with over 16 years of experience, Shay specializes in combining neurofeedback, biofeedback, qEEG brain mapping, and counseling to help individuals break through the barriers keeping them stuck in anxiety, stress, trauma, ADHD, depression, emotional overwhelm, and cognitive struggles.

Since 2011, Shay has worked in clinical environments that integrate counseling with brain-based technology, helping clients understand that many emotional and behavioral challenges are not personal failures — they are patterns rooted in how the brain and nervous system are functioning. Her work focuses on creating lasting change by helping the brain learn to regulate, recover, and function more efficiently.

Her experience spans behavioral hospitals for children and adolescents, psychotherapy counseling for college and K–12 students, and specialized brain health care for individuals of all ages. Shay is also an Amen Clinics Certified Brain Health Professional and is passionate about creating healthier brains, healthier families, and stronger communities.

What makes Shay’s work deeply personal is that her journey began with her own search for healing. After struggling with mental health challenges herself, she spent years searching for real answers. When she discovered neurofeedback, everything changed. It gave her the clarity, regulation, and hope she had been searching for — and inspired her life’s mission to help others experience the same transformation.

Today, Shay is known for her warm, relatable, and empowering approach. She believes people are not broken — their brains simply need support, understanding, and the right tools to heal.

From Personal Journey to Professional Passion

Shay’s approach is deeply committed to individualized care, ensuring everyone receives a treatment plan tailored to their unique needs. Shay’s journey into neurofeedback and counseling began as a young mother of five. In her quest to understand and manage her depression, she immersed herself in pop psychology books, which sparked her passion for brain training.

Early Inspiration: Fueling a Passion for Brain Training

This passion led her back to school, where she secured a neurofeedback internship at an inpatient behavioral hospital. Although unpaid, this opportunity provided her with invaluable experience, and she quickly learned that achieving a positive brain state can be almost instantaneous, fueling her determination to help others do the same. To fulfill this mission, she pursued counseling and obtained state licensure.

Hands-On Experience: The Power of Neurofeedback

Since becoming a licensed counselor 13 years ago, Shay has recognized the limitations of traditional talk therapy. Her drive to offer more comprehensive solutions led her to integrate neurofeedback into her practice.

Bridging the Gap: Integrating Counseling and Neurofeedback

After successfully growing a neurofeedback clinic for others, she established her own practice, combining both neurofeedback and counseling under one roof. This holistic approach sets Catawba Valley Neurofeedback and Counseling, PLLC. apart, providing a nonjudgmental space where clients feel welcome and supported.

A Mission of Empowerment: Creating a Safe Space

Shay’s mission at CVNF is to foster a safe and inclusive environment that empowers clients to explore innovative, personalized treatment options. Her ultimate goal is to help clients achieve total health and well-being, enabling them to live their best lives independently.

Success Stories: Transforming Lives Through Neurofeedback

One of her most memorable success stories involves a 19-year-old client who initially struggled with severe anxiety. Through neurofeedback therapy, the client gained confidence, earned a phlebotomy certification, and secured a stable job, showcasing the profound impact of Shay’s work.

Committed to Excellence: Staying at the Forefront

Shay continuously engages with mentors and stays up to date on the latest research trends to remain at the forefront of her field. She believes in combining technological advancements with a personal touch, using her own experiences as a tool for clients’ healing.

Beyond the Clinic: Community and Compassion

Beyond her practice, Shay has been an active leader in the National Alliance on Mental Illness (NAMI) and works tirelessly to break the stigma surrounding mental health.

Personal Pursuits: Family, Nature, and Growth

In her free time, Shay enjoys spending time with her family, hiking, and traveling. She is dedicated to fostering a diverse and inclusive environment in her field and is proud to contribute to her community’s well-being.

Hi, I’m Hannah, BS Psychology, and I am part of the team at Catawba Valley Neurofeedback & Counseling. I am currently pursuing my Master’s degree in Clinical Mental Health Counseling through Liberty University as I continue to grow in my passion for supporting others.

In my role, I help guide clients through the initial steps of care from answering questions to scheduling and coordinating services so that the process feels clear, comfortable, and supported from the very beginning. I understand that reaching out for help can sometimes feel overwhelming, and I strive to create a welcoming and positive experience where you feel heard and at ease.

It’s truly rewarding to be part of a team that is dedicated to helping individuals and families take meaningful steps toward improved well-being, and I feel grateful to support clients as they begin that process.

Maggie Ent, BCN-T, has been a part of the Catawba Valley Neurofeedback and Counseling team since August 2025. She graduated from Lipscomb University in 2024 with a bachelor’s degree in Neurobiology and is currently pursuing a master’s degree in clinical Mental Health Counseling at Lenoir-Rhyne University. Maggie has worked in a neurofeedback setting since 2023 and finds great fulfillment in using this modality to help the brain heal and see lives improved! She has a passion for holistic wellness and emphasizes a focus on the mind-body connection.